Some impressions count more than others.
Verified Viewing by Proxx turns popular mobile apps into privacy-safe sensors to detect nearby TVs, confirming the number of people actually in the room, at scale.
Real-time. Session-level. Privacy-safe. No PII, no cameras, no biometrics.
Viewership intelligence
Every room is different. Our AI can tell.
A per-TV ML model calibrates detection to each room individually, fusing motion sensor telemetry to separate real co-viewers from those down the hall, upstairs, or next door; and false positives are stripped continuously. The output is deterministic and session-level: people in the room, at this moment, in front of this glass — with second-screen behavior treated as a feature, not a blind spot.
There's levels to this.
Verified Viewing labels every co-viewing event with proprietary VV tags: VV1 for single-user detections, VV2 for two users, and so on; all the way to VVX to identify out-of-home TVs and create high-value deal IDs.
Co-viewing isn't static, it changes from across markets, dayparts, categories, and even household. Our VV labels keep up with it all, in real time.
Explore the signal
Co-viewing at scale. At last.
Verified co-viewers per impression, a co-viewing index by content, daypart, and geography, incremental reach beyond account- and household-level counts, aggregate second-screen activity, and a real-time verified-presence flag you can transact on — all from one signal, across TV and mobile.
Privacy by design.
Verified Viewing collects no names, emails, IP addresses, account IDs, or persistent device identifiers — and uses no camera, microphone, location, or biometrics. The TV emits only an anonymous, rotating token, and no viewer is ever asked to change their behavior. Consent is handled on the phone. Every figure sits behind a floor of at least 100 people, with identity blind to all parties.
- No PII
- No camera, microphone, location, or biometrics
- Presence, never identity
- Consent on the phone
- Aggregated behind a floor of 100+
- Identity blind to all parties
Who it's for
One signal, four winners.
OEMs
Ship a lightweight background service that emits a rotating, anonymous Bluetooth token — no content read, no household identified, nothing consumer-facing. Turn your installed base into a new, privacy-safe data to increase ACR and FAST revenue.
Learn more →CTV publishers
Price inventory on verified people, not active screens. Equip your ad-sales team with an independently verified co-viewing factor to hold premium CPMs — a deterministic count that enhances the panel-based measurement you already transact on. API-based, with no change to your stack.
Learn more →Mobile publishers
Understand the TV content and ads your users are exposed to. When your opted-in users detect the beacon, you gain a privacy-safe, cross-screen view of what they watch on the living-room screen — returned as aggregate, clean-room insights you can use to enrich your audience understanding.
Learn more →DSPs & agencies
Verify the real reach of every campaign. Attach verified presence, co-viewing, and second-screen activity to the impressions you already buy — prove how many people a flight actually reached, and apply premium CPMs to verified co-viewed inventory pre- and post-bid.
Learn more →
Our founders.
Omar Delgado
CEO
Seasoned ad creative with work featured everywhere from the Super Bowl to Times Square. Responsible for the company’s unique value proposition and patent portfolio.
Gary Yentin
COO
Digital entrepreneur and business developer for companies acquired by Google and Apple, recognized for crafting powerful partnerships and leading high-performance teams.
Anish Menon
CTO
Serial entrepreneur and skilled technical leader with a remarkable background crafting complex video technology for the likes of NASA, F1, T-Mobile, and FOX.